Law Firm Marketing
Marketing is not just about branding and search engine optimization. At its core, marketing in any organization is a business ethos that ensures focus on the customer.
This means:
- Understanding potential customers and the external business environment in as much detail as possible
- Identifying opportunities and developing a strategy to capitalize on these
- Using established marketing tools to deliver the strategy.
- Measurement of your results and a process of continual improvement
Adopting a customer focused business ethos is a proven method to increase the chances of a sustainable and profitable future. The marketing planning process is at the heart of any truly marketing orientated law firm, and ensures the customer is at the centre of key decisions.
The marketing plan is a detailed written document which can be used to promote a single service or client into a business strategy. The plan encompasses the process outlined above, and boils down to a number of actionable items to be executed throughout the planning period.
Comsense Consulting will conduct an audit of your existing marketing activities to ensure they are focused on the clients the firm is trying to reach in the market in which it operates. We can make adjustments to your plan to leverage your competitive strengths and, in conjunction with our strategic partners, develop the most cost effective tactics to connect with your target market.
As with strategic planning, Comsense Consulting can also follow up on various accountabilities inside and outside the firm to ensure the elements get completed on time and on budget.
Comsense Consulting can help
With over twenty-five years experience in managing and consulting to law firms, we can offer you cost-effective, hands-on engagements that actually help make things happen.